When we pick a product to sell in the store, we don’t pick it based on how much it costs us, or how much money we can make off of it. We obviously don’t want to lose money on something, but money is down the road in the process. For instance, we sell Continental tires, many of which are still made in Germany. We don’t make a ton of money off of Contis, they cost a bunch of money to buy. We could sell Serfas tires and make way more money off of them, but then we’d be selling something we wouldn’t personally use. We don’t buy things because they are ‘good deals’ for us, or because they are part of some package ‘deal’. Every item we stock was handpicked by a shop employee, not an offsite sales rep, or some computer program. This is not a typical way to stock a store, bike shop or otherwise. It takes way more time, and generates less money. But we think it’s the right way.
On that note, here’s the bike brands we sell. We stock Trek, Cannondale, Cervelo, Electra, Felt, Salsa and some Surly bikes. We also work with Gunnar, Waterford, Seven, Independent Fabrications and Soma. These bikes are all custom builds, so while we might have a few test ride products from these guys laying around for you to check out, we don’t stock them, because they don’t make a stock model.
The store is stuffed with good tires, pumps, shorts, tiny cycling caps, shoes, pedals and more. Some of the other accessory brands we stock include: Lezyne, Light and Motion, Shimano, Crank Brothers, Mavic, Zipp, Bontrager, Continental, Kenda, Tubus, Ortlieb, Fizik, X-Lab, Castelli, Pearl Izumi, Lazer, Giro and Bell. That’s a partial list, we have way more than that.